Whenever a business releases new products and services on the market, one of the biggest obstacles to overcome is educating the target market about the new items. Unless your marketing team builds a strong advertising strategy, it’s very likely that your target market will not even be aware that these new products and services exist. In addition, the products and services will need to be explained – current and future customers will need educating on why they need these products and services. How can your marketing team address these issues and meet the challenges head on? Your business can benefit from a strong promotional merchandise campaign. Launch your new products and services with promotional products to generate excitement about your company.
Why are promotional items the ideal marketing medium to launch new products and services? Simply put, promotional items always generate excitement and offer traction in the marketplace. Think about one of the most basic promotional items, the pen. By describing new products and services on a pen with your business name, your company will reach an astounding number of people through one item. Consider how often you have looked down at the pen you are using to note with surprise that it is a promotional pen with a company’s name on the side, advertising products and services you might not have been aware the business offered. Pens seem to travel virtually on their own, reaching high numbers of people and all of these individuals are potential customers for your business. Multiply the reach of this pen by the thousands your business will distribute and it’s easy to see why promotional merchandise is the ideal marketing medium for new business products and services.
Promotional gifts are a successful marketing solution because of their non-intrusive nature. After all, television and radio advertisements are essentially interruptions in a program that interests the target viewer. On the other hand, promotional items are a welcome and often applicable gift that makes the professional or personal life easier for the individual. The promotional item is met with a positive reaction, giving the business a higher rate of success to explain and promote the new products and services they offer. Smart marketers recognize this difference and will put promotional items to use for this reason. Discover how your business can promote its new products and services in an effective and affordable way through the use of promotional merchandise.